Brand/product examples: John Deere, Animal Planet, Tropicana, Starbucks, BP, Whole Foods, Heineken, Xbox, Girl Scouts, Land Rover Dark green is also associated with wealth and money. It is associated with peace, earth, and universal love. The color green represents balance and harmony and is often used to promote environmentally-friendly campaigns. Brand/product examples: JP Morgan, Lowes, AT&T, American Express, HP, Ford, Facebook, Twitter, Walmart, IBM For that reason, it is seldom associated with food as studies have shown this calming effect naturally suppresses the appetite. Blue induces a calming effect on the body, making us feel safe and secure. Blue can make your brand appear reliable and trustworthy. The color blue is also associated with nature: both water and sky, giving it a calming and peaceful effect. Brand/product examples: Coca Cola, McDonaldвЂ™s, Nintendo, K-Mart, Target, YouTube, Netflix, KFC, Budweiser, Nabisco Red is also arousing and desirable and physically affects the body by raising your blood pressure and heart rate. It can trigger hunger and creates a sense of urgency which makes it good for impulse buys. The color red also has a lot of energy associated with it and is considered bold and youthful. Take a look at what your mind perceives when you see certain colors (note that these examples are based on our Western culture colors are associated with different emotions in other parts of the world): Smart companies use this knowledge to their advantage when creating a brand identity. Studies have proven that different colors invoke different emotions in the human mind.

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